Area Sales Director

Job Locations US-Virtual Florida
FLSA Status
Regular Full-Time


Area Sales Director


Who We Are

Founded and continuously led by inventor and entrepreneur Tony Aquila, Solera is a global leader in digital technologies that connect and secure life's most important assets: our cars, homes and identities. Since its inception in 2005 as a garage-based startup, Solera has grown aggressively with over 50 acquisitions across its platforms The company's current product solutions include Audatex, Autodata, AutoPoint, CAP/HPI, Colimbra, Digidentity, Enservio, Explore Data, Hollander, Identifix, Inpart, LYNX and TitleTec, as well as the company's flagship Digital Garage application. Today, Solera processes over 300 million transactions annually for approximately 235,000 partners and customers in over 80 countries. Unified by a strong culture that values uncommon entrepreneurial thinking and continuous "do-it-different" innovation, Solera's global workforce of 6,700+ associates come from diverse forward-thinking industries that include automotive technology, artificial intelligence, software development, data sciences, cybersecurity, cognitive design, and digital identity protection. For more information, please visit


The Solera Way

Solera’s uncommon culture is based on three simple principles: Think 80/20 (Focus), Act 30/30 (Efficiency), and Live 90/10 (Accountability). We define our mindset using Our 3H’s: Humility, a Hunger to succeed, and a desire to Hunt for opportunities to win. We train our volunteers to engage with each other modulating between their intellect (IQ) and emotional intelligence (EQ) using our 3Fs: Facts, Finesse, and Force. Solera has become a global technology leader that is constantly growing in the double digits. The principles, drills, and values associated with the Solera Way have been fundamental to Solera’s success and our ability to grow, continuously change, and innovate.


Are You Uncommon?


Autopoint, is looking for an aggressive and experienced sales person to join our sales team. We are looking for the best and brightest, someone who wants to be a part of a great team and join our mission of enhancing the automotive marketplace with software technology that automates and enhances the franchise automotive dealerships. If you have a track record of success, we are interested in you!


You will be responsible for prospecting, engaging, presenting, managing, and closing conquest sales with franchise automotive dealerships. As well, you’ll be the primary field contact responsible for the satisfaction, retention, growth and profitability of assigned accounts.The incumbent will be expected to work independently using technical judgment.

Position 80s

What You’ll Be Doing

At Solera, we believe in providing clarity and focus to what are volunteers are responsible for – their mission.  The 80’s, as we call them at Solera, are the employee’s priorities associated with their role or mission.  The mission 80’s for this role, are:

  1. Prepares sales forecasts with sales volume, potential sales, and areas of opportunity within territory and consistent follow through on territory leads and prospect calls; Pipeline Development & Management
  2. Grow autopoint Revenue via Marketing and Service Solutions, or Titling Solutions via making client visits on a regular basis and documenting result
  3. Business Development - Hunting:  Primary function as the Hunter is to develop and generate new business; Meet the monthly, quarterly and annual unit quotas and sales dollar goals

Additional responsibilities of the role include:


Growth of Business

  • Targeted plans and strategies developed to achieve revenue and growth targets
  • Provide valuable and constructive feedback enabling autopoint to grow their Franchise Dealer business
  • Maintain a consistent customer contact rate promoting new business opportunities for autopoint
  • Maintain dealer contacts and business development pipeline in on a daily basis.
    • Share autopoint knowledge and industry findings
    • Provide access to various autopoint resources for brainstorming, idea creation, etc.
  • Engage in Decision-Selling/Challenger Sales
  • Inside Selling Position; Solution Selling
  • Grow autopoint Market share footprint w/Retention and Add-on Solutions


  • Needs Assessment
    • Determine Client strategic positioning and direction
    • Identify specific short term and long term direct marketing needs to fulfill strategy
  • Solution Formulation
    • Develop solutions to meet or exceed the needs to fulfill Client strategies
  • Consultation/ Anticipation
    • Share autopoint knowledge and industry findings
    • Provide access to various autopoint resources for brainstorming, idea creation, etc.
    • Review all Results Team performance reports and take appropriate action
  • Planning
    • Develop roll-out strategies that support Corporate initiatives
    • Provide quarterly review of strategic plan
    • Meet or exceed the annual sales quota for assigned Direct regions


  • Documentation
    • Clearly define any newly identified Client needs
    • Describe the Current State, Desired State and GAP
    • Describe the products and processes necessary to meet the identified need
  • Communication
    • Follow up on each customer touch with a summary of discussion points
    • Update Account Manager weekly on key issues
  • Field Contact
    • Review all performance reports and assess level of Client satisfaction
  • Deliverables
    • Meet or exceed Client approved deadlines for both proposal and marketing solution
    • Meet or exceed Client expectations for the results provided by the marketing solution
    • Meet or exceed the annual sales budget for the assigned Client
  • Review and Revision
    • Internal
      • Set clear review deadlines and expectations
      • Assign / delegate responsibilities
    • External
      • Review autopoint’s delivered solution with client personnel and compare to proposal
      • Assess client satisfaction with the results of autopoint’s delivered solution
      • Document any necessary changes
      • Assimilate product & technology knowledge to configure and propose product solutions


  • Account Development
    • Integrate personally and professionally with key Client decision makers
    • Anticipate future Client personnel moves and prepare Autopoint accordingly
    • Work with VP-Direct sales to prepare an annual budget of assigned Clients including volume, revenue and profits by marketing program, by district and by store.
    • Review budget quarterly in synch with strategic plan review


Functional Responsibilities –

  • Internal Team Collaboration; Participate in Team Meetings/Daily Stand-ups
  • Financial management of Contracts
  • Technology Expertise not the 80
  • Order Taker is not the 80


Other duties may be assigned.


Are You Qualified?


Any equivalent combination of education and experience which provides the applicant with the knowledge, skills, and abilities required to perform the job will be considered.



Bachelor’s Degree in Business (Sales or Marketing focus preferred) or equivalent work experience.




  • Minimum of 4 years of selling and/or sales management experience (preferably in the automotive industry) with a successful track record of consistently achieving sales targets and objectives.



To perform the job successfully, an individual should demonstrate the following knowledge, skills or behaviors:


Knowledge of:

  • Sales processes and tools
  • Negotiation tactics


Ability to:

  • Develop relationships with key decision-makers
  • Build relationships with both internal and external customers
  • Identify, quantify and resolve customer objections, problems and needs in a diplomatic manner
  • Present solutions that meet client’s needs and close the sale
  • Effectively communicate ideas
  • Communicate and give presentations in front of groups.
  • Listen to others and appropriately act on information provided
  • Influence others and inspire them to take action
  • Develop strategies, action plans, and metrics to monitor results
  • Create business development plans
  • Multi-task, prioritize, organize and coordinate projects to meet simultaneous deadlines
  • Work independently with minimal supervision and under constant deadline pressure.
  • Work effectively in a team
  • Work effectively in a fast-paced organization.
  • Use a variety of computer programs / systems to track results (, Word, Excel, Email, Internet, etc.).


Other Qualifications

Must be able to travel up to 70% of the time.


Our Space

We believe that offices should be destinations where people want to be… places where people want to work, play and, collaborate. That is why we spend a lot of time on enhancing our workspaces. Solera’s work environments are intersections of the old and the new… of the past, present, and future. They are spaces designed to stimulate creative thinking, innovation, and cross-functional collaboration.


We also embrace wellness. Whether it is our onsite or offsite workout centers, nutritional meals and beverages, or endless snacks for focus and energy. This wellness plan is our commitment to healthy living, which spans across our office environments.


Check out what had to say about Solera’s offices:


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed