Solera is the world's leading provider of software and services to the automobile industry. Created in 2005 with a vision to transform the way the industry operates, Solera is now active in over 80 countries across six continents.
Solera's Global Data and Content (GD&C) is the internal supplier of the data & content distributed in 80+ countries via Solera's local entities. Our goal is to ensure that Solera products reach their full potential through world-class design & user experience integration, industry-leading product & data development, & forward-thinking market & business intelligence research.
We are looking for a Digital Marketing Expert to execute, monitor and report on online media strategies for our diverse portfolio of automotive clients. We are a MARTECH provider so campaign execution, fulfillment and reporting are automated to allow scalability for thousands of clients. Campaigns are omni-channel so they are an extension of mail, email and live-call contacts.
The Digital Marketing Expert will identify improvements to existing campaigns and recommendations for new campaigns. Partnering externally with vendors and internally with Creative Teams, Program Management and Account Management, the Digital Marketing manager will:
Make creative, layout, offer and messaging recommendations and see those through from concept to implementation
Identify strategies to improve performance within Social Media, Search, Display, Email.
Keep a pulse on new technology and strategies and educate internal stakeholders.
Meet with clients, as guided by Account Management, to understand business objectives and recommend digital strategies to achieve goals.
Manage 3rd party vendor relationships and ensure we are leveraging cutting edge technology to drive the growth of the Digital Marketing Product set.