Digital Marketing Expert

US-FL-DME - Jacksonville
FLSA Status
Exempt
Type
Regular Full-Time

Mission

Solera is the world's leading provider of software and services to the automobile industry. Created in 2005 with a vision to transform the way the industry operates, Solera is now active in over 80 countries across six continents.

 

Solera's Global Data and Content (GD&C) is the internal supplier of the data & content distributed in 80+ countries via Solera's local entities. Our goal is to ensure that Solera products reach their full potential through world-class design & user experience integration, industry-leading product & data development, & forward-thinking market & business intelligence research.

 

We are looking for a Digital Marketing Expert to execute, monitor and report on online media strategies for our diverse portfolio of automotive clients. We are a MARTECH provider so campaign execution, fulfillment and reporting are automated to allow scalability for thousands of clients. Campaigns are omni-channel so they are an extension of mail, email and live-call contacts.

The Digital Marketing Expert will identify improvements to existing campaigns and recommendations for new campaigns. Partnering externally with vendors and internally with Creative Teams, Program Management and Account Management, the Digital Marketing manager will:

Make creative, layout, offer and messaging recommendations and see those through from concept to implementation

Identify strategies to improve performance within Social Media, Search, Display, Email.

Keep a pulse on new technology and strategies and educate internal stakeholders.

Meet with clients, as guided by Account Management, to understand business objectives and recommend digital strategies to achieve goals.

Manage 3rd party vendor relationships and ensure we are leveraging cutting edge technology to drive the growth of the Digital Marketing Product set.

Position 80s

Responsibilities

  • Plan SEM, marketing database, email, social media and display advertising campaigns
  • Identifying ad and campaign strategies to improve ROI and response
  • Managing 3rd party vendor relationships (i.e. Facebook, DSP vendors, Google Adwords, Reputation Management tools, etc)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) with assistance from Strategy and Analytics team.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to improve landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Qualifications

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed